Cold Email Sequences that Open Doors for Founders, CEOs & their Sales Teams


There’s this horrifying stat that sales teams only spend 35% of their time actively selling.

The rest of a rep’s time is spent on data-entry, admin, and staring at a blank screen trying to figure out what to say in their outreach.

While there’s no data on CEOs & Founders who sell – my guess is they spend even less time actively selling, given the 963 additional responsibilities they have competing for their attention.

While I can’t help with the CRM updates and the admin… I can equip you and your team with emails that are ready to go, so you can add relevant customization, automate the rest, and spend more time with your prospects.


A small smattering of the companies my clients connect with:


Types of Sequencing + Playbooks I work on:


After a decade of doing this, I have a lot of sequencing approaches up my sleeve. Here's a small sampling:

  • Video prospecting sequences and scripts
  • Multi-channel sequences across LinkedIn, Email, and Voicemail
  • Job role-based, “job to be done” sequencing
  • Sequencing for Founders who sell
  • Sequencing for Full-cycle Sales Reps
  • Enterprise-to-Enterprise prospecting sequences
  • Mid-market prospecting sequences
  • “Dream 100” sequencing, built for personalization
  • Trigger-based sequencing (funding, mergers, acquisitions, leadership changes)

Have a special use-case in mind, or an approach you want to try (but don't see)? Drop me a line.


The Plans and Packages


Best for Small Teams

For outreach targeting a single vertical


  • Deliverability Audit - because even the best copy can only work if it makes it to your prospect’s inboxes

  • 30-60 Minute Strategy Session: Consulting on Targeting, Messaging, Campaign strategy

  • (1) 6-9 touch outreach campaign

  • (1) Optimized LinkedIn Profile boosting your campaign contact’s credibility and authority

  • One round edits (Via Google Docs)

  • Best practices for initiating a new cold outreach campaign (PDF)

  • Subject Line + CTA Variants for testing

  • Starting at: $3500


Most Popular

For teams who targeting multiple personas or industries


  • Deliverability Audit - because even the best copy can only work if it makes it to your prospect’s inboxes

  • 90 Minute Strategy Session: Consulting on Targeting, Messaging, Campaign strategy, & Verticals

  • (3) 6-9 touch outreach campaigns to connect with your strategic personas and verticals

  • (1) Optimized LinkedIn Profile boosting your campaign contact’s credibility and authority

  • One round edits (Via Google Docs)

  • Best practices for initiating a new cold outreach campaign (PDF)

  • Subject Line + CTA Variants for testing

  • Starting at: $5500


Most Support

A bespoke plan for you and your team

On Team

  • Structured, but flexible enough to accommodate reality (ie - changing priorities)

  • Designed to support your sales team from outreach through follow-up

  • Consistent budget

  • Access to my network of experts for additional insights, recommendations, & support (so you don’t have to hunt from scratch)

  • Ongoing optimization support to achieve KPIs

  • Starting at: $3,900/mo


How we create highly effective outbound campaigns...


We take this lengthy document ↠

(all 10 pages of it)

And turn it into messaging that addresses...

  • Who you are and why you’re reaching out
  • The problems the market is facing…
  • And why solving them is critical in a sea of issues contending for their attention
  • Why the current solutions are falling short
  • How their peers and competitors are vanquishing that problem once and for all
  • And what’s going to happen if they don’t find the right solution for their own needs

The result? You get leads. Your prospects get solutions. Everyone goes home happy.


Outreach shouldn't be just a short-term play.


When I sequence for clients, I think value first.

Not in the sense of sending eBooks, Whitepapers, and Case studies (although if you those resources - we can often find a way to use them)....

But in educating prospects, calling out the challenges the role and industry are facing, the gaps that keep them stuck, and highlighting how their peers are solving for them.

The result? 

First: My clients rarely get hate mail from their outreach.

(making it MUCH easier to go back and re-engage those prospects next quarter)

And Second: My clients get meetings with people they’re excited to speak with. 

Like execs at Stanley Black & Decker, as well as...

✅ 22 meetings per month for a technology vendor with users of a specific software package

✅ 24 CEO-level meetings every month for a training organization

✅ 20 meetings per month for corporate consultants with executives from their hand-picked list of target companies

✅ 16 meetings in 12 days for a corporate innovation solution with companies in their exact target market

✅ 33 meetings per month for a 3rd Party Logistics provider with top tier eComm brands


Once we get your cold email sequences humming, you’ll want to know what else we can do to tune up your sales engine…

Prospect Re-Engagement Emails

Nobody likes to waste leads. Make it easy for your team to reactivate the ghosts in your CRM.

Demo Follow-Up Emails

Have a framework ready for demo follow-ups, so your reps can quickly personalize and send.

Proposal Follow-Up Emails

Never wonder what to say in your proposal follow-up emails again.

Meeting Recovery Emails

Prospect missed a meeting? If you don't have a recovery sequence, it's another missed opportunity.

Testimonial Request Emails

Getting testimonials is tough. Having the right sequencing in place helps get the ball rolling.

Trigger-Based Follow-Up

Prospect landed on the website? Have emails ready to trigger, based on their pipeline stage and activity.

Strategic Partnership & Referral Emails

You may not be able to control referrals... But you can certainly increase your odds by cultivating your referral channels.

Account Expansion Emails

How else could your clients be benefitting from your solutions? Help them find out.

And More...

If your revenue teams need to send any kind of 1:1 message...

We can write the email for that.


Businesses & Industries I work with...


I've had a long runway to write cold outreach for just about every B2B industry there is (and some more "B2C" type applications as well). 

I've written for startups, established SMBs, and multinational enterprise organizations.

Today, I primarily work with Founders and CEOs who own the sales process in their organizations.

While most of my clients are software, technology, or technology-enabled vendors selling products or product-based services, here’s a sampling of the industries I’ve written for:

  • Corporate consulting & change management firms
  • Saas solutions
  • Enterprise technology
  • Corporate wellness programs
  • Recruiting
  • Corporate housing
  • Executive coaching & leadership training
  • Energy & gas
  • Mortgage brokers
  • Manufacturing and Logistics
  • Employee Benefits and Corporate Insurance
  • and more 

More important than industry, is how the businesses I work with see and understand themselves:


I've seen a lot while writing for agencies and my own private clients over the years. And while some industries are tougher to crack than others, there are a handful of things that my most successful clients all have in common:

✴️ They're leaders in their market - not necessarily in size, but in vision and mindset

✴️ They understand their unique value to their market - and regardless of industry, know they’re not just another commodity vendor

✴️ They know the common “gaps” in their market - and how their solution fills them to delivers success to their clients

✴️ They believe that their solution is a game-changer for their clients - and are committed to that level of excellence

If that sounds like you -- I'd love to chat about your campaigns.


Frequently asked questions

  • How much data do I need?

    It depends! How many meetings do you need? The amount of prospect data is partially a function of the number of meetings you need to book... who you need to meet with... and the strategy we employ to book them.

    As a minimum baseline, you can expect 1-2% of your list to convert to meetings. That's % of people who are likely to convert at any given time.

    That said, your "batting average" can be increased by how you build your list.

  • How should I build the list? Where should I buy the data?

    Depending on who you're targeting, and the outreach strategy we're using, I can make a number of recommendations -- including specific data providers, validation tools, and methods of collecting harder to find data.

  • How many emails should we send?

    Typically, I recommend 7-9 touchpoints. The send frequency and timing depends on your objectives, goals, and prospects.

  •  Can we send prospects straight to a demo/trial?

    There are a few ways we can offer this. But in order to be CAN-SPAM compliant, the primary Call to Action of a cold outreach campaign needs to be personal: reaching out with a question (like "would you be open to more information?") or asking for a meeting.

  • What about our other marketing?

    Ideally, your other marketing should inform your cold outreach and they should complement each other.

    That said, no matter how it's being sent, outreach is personal communication, from your reps to their prospects. So it should be written as 1:1 communication -- unlike your typical marketing email.

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